With all the SEO tactics out there, nothing can beat quality, interesting content. Creating something with a viral component means that we invest the time and research to product quality content to which others will want to link. It may involve humor, graphics, a "best of" list, or a number of other topics that relate directly to your business and your mission.

Viral marketing actually relates to a broader marketing tactic: word-of-mouth marketing. This is the best type of marketing a business can gain--a potential customer does not hear about your brand through traditional advertising, but through the recommendations of others whose opinion he or she values.

Viral content continues to increase in effectiveness because of the digital world and popularity of social networking sites such as Facebook and Twitter. Some marketing experts guess that the click through rate for Facebook posts on brand pages reaches up to 6.49%. Americans spend almost 25% of their online time on social networks, and so their potential to share interesting links, articles, videos and photos is great.

Viral content serves a number of purposes, some of which include:

• Provide a positive image of your business that displays a position of authority, humor, or importance on a topic.
• Provide content that can be shared on multiple social platforms, including Facebook, Twitter, blogging, email, Flickr, and YouTube.
• Provide interesting content to which others will want to link and pass to friends, creating the viral component.
• Provide a way for an audience to directly connect and communicate with your brand or product.
• Provide a way to reach a large audience for a low cost.

By working with a business' current marketing plan, we can create viral content that supplements the existing promotions and strategy and reach across multiple platforms to reach a targeted audience.

Services we offer in content development: Website content - Email Marketing - Search engine marketing - Social media blogging - Creative viral marketing